Proven GTM Frameworks for Startup Success and Sustainable Growth Starting a new venture comes with unique challenges, especially when it comes to building a foundation for sustainable growth. According to Startup Genome’s 2021 report, 42% of startups fail due to a lack of product-market fit,often because they lack a structured go-to-market (GTM) approach. While these pitfalls are common, they’re entirely avoidable. By implementing proven GTM frameworks, founders can sidestep typical missteps...
Introduction Many startups stumble—not due to a lack of funding or product issues—but because they jump into execution with tools like CRM systems and marketing automation before establishing a solid GTM (go-to-market) strategy. According to Startup Genome’s 2022 report, 74% of startups fail due to premature scaling, often rushing into tactics without a solid product-market fit and foundational strategy. Common Pitfalls The core issue? Founders often dive into...
Did you know that 60% of startups fail because they don’t address the core needs of their market? Founders often focus too quickly on execution tools like marketing automation, without first building a flexible, adaptable go-to-market (GTM) strategy. Most startups rush into executing their go-to-market strategy with tools and tactics before aligning on a clear strategy. This leads to misalignment between the product, the target market, and the timing. According to CB Insights, poor market understanding is...
