Why GTM Execution is the Key to Fundraising Success For startup founders, Go-to-Market (GTM) execution is no longer just an operational necessity—it’s a critical factor that investors weigh heavily when deciding whether to fund a venture. It’s not enough to have an innovative product or an ambitious vision. Investors want to see if you can turn that vision into scalable results. As Accel Partner Philippe Botteri highlights, “For SaaS...
Bridging Frameworks: The Challenge Founders Face Without realizing it, many founders implement elements from multiple GTM frameworks such as Acquisition, Activation, Retention, Referral, Revenue (AARRR), Jobs-to-be-Done (JTBD), or Objectives and Key Results (OKRs). While these frameworks are valuable, they often remain disconnected, leaving founders manually piecing together insights from disparate data points. This approach isn’t just time-consuming—it can lead to decision fatigue and missed opportunities. For example, you might be: Tracking...
The Importance of Actionable Metrics in Driving Startup Growth Startups often focus on familiar metrics like CAC (Customer Acquisition Cost) or ARR (Annual Recurring Revenue), which are undeniably important. However, one underexplored yet impactful metric is Time-to-Value (TTV)—how quickly your customers experience value from your product. TTV doesn’t replace the metrics you already track but complements them by providing sharper insights into your GTM (go-to-market) strategy and customer...
The Challenge of Tracking Metrics Startups often find themselves juggling a seemingly endless list of metrics, each appearing vital to success. From Customer Acquisition Cost (CAC) to Monthly Recurring Revenue (MRR), these numbers promise insights but often deliver confusion. Founders face a dual challenge: figuring out what truly matters and connecting the dots to drive actionable results. While experts like Harvard Business Review emphasize focusing on a handful of metrics to avoid analysis...
Introduction: The Need for Adaptable GTM Strategies In today’s fast-paced market, adaptability isn’t just beneficial—it’s essential. According to k=”fe558514-06ea-4442-86a3-2fd4a73e8091″ data-sb-is-link=”true” data-sb-uuid=”fe558514-06ea-4442-86a3-2fd4a73e8091″>McKinsey’s The State of Organizations 2023, companies that prioritize adaptability experienced a 28% revenue boost over three years, particularly in high-tech sectors. Adaptable organizations are also over 40% less likely to face bankruptcy, demonstrating the critical link between adaptability and long-term success across industries. For startups, adaptability within go-to-market (GTM) strategies...
