Scaling a startup from seed to Series A is a journey full of opportunities and challenges. While early traction often comes from familiar channels like direct sales or email marketing, the next phase of growth requires more than tactical execution. Founders need a clear, repeatable, and data-driven GTM strategy to inspire investor confidence and unlock scalable growth. In our first blog, we explored common and underutilized distribution channels that startups...
Introduction Scaling a startup requires more than just hard work—it demands focus and a strategic approach to growth. In our last blog, we highlighted commonly used and underutilized distribution channels across various startup stages and business models. Building on that, this blog will guide you on how to determine which channels can deliver the highest ROI and how to systematically experiment with them for maximum impact. Laying the...
Why Distribution Channels Matter in Scaling Your Startup Scaling a startup is more than just building a great product; it’s about ensuring that product reaches the right customers through the most effective channels. Founders often default to familiar methods, but growth demands exploring underutilized distribution strategies that deliver higher ROI and scalability. A compelling data point? The average B2B customer requires 62.4 touchpoints across 3.5 channels before converting into a...
Why Growth Equations Alone Aren’t Enough for Series A Success When it comes to preparing for Series A funding, startups often rely on growth equations to identify critical levers for success. While growth equations are essential for measuring and optimizing key metrics like retention, churn, or CAC-to-LTV ratio, they provide only part of the picture. The challenge is that growth equations focus on “what” to measure but...
Why Founders Struggle with Series A GTM Readiness Scaling from early traction to Series A readiness is where many startups hit a wall. While growth metrics may look promising, investors are not just looking for numbers—they want to see a predictable and scalable GTM strategy. The struggle lies in connecting the dots: · What’s driving growth? Founders often rely on fragmented wins without understanding what’s truly repeatable. Execution gaps: Managing multiple...
